Once upon a time Apple products were only seen in the hands of tech geeks. Now, however, Mac computers and gadgets are leading the way in technology and everyone from soccer moms, to Web nerds, to fashionistas appreciate the fruity company for it's consistently functional, yet cutting edge products. Apple's latest craze, the iPad, made a splashy yet shaky entrance into the market, with some wondering how useful an oversized iPod touch would be. After only a few months on the market, it looks like fashion industry is well on board.
The leaders of the fashion pack were, as to be expected, e-commerce sites like Gilt Groupe and Gap that were eager to give shoppers yet another way to purchase their inventory. Stepping gingerly behind the retail market, the print industry has slowly embraced what they must know to be the inevitable dominance of e-readers. Fashion staple Vogue recently launched and app specifically for the iPad, which will cater to subscribers of the glossy and have daily updated content as well. While there will be those that scoff and cling to the romance of turning actual pages, storing an archive of magazines (like some of us die-hards do) will certainly be easier on an iPad than the traditional method - stacked in dusty corners, attics, and what not. See screenshots of the new app at Vogue.de
And as to be expected, the fashion industry has found a way to make the iPad even more fabulous. Several designers - from mass market to high end - are seizing the moment and offering stylish ways to tote your technology around. The one from Oscar de la Renta is even called a "clutch." After all, what style-conscious man or woman would be caught carry their iPad in a mere nylon zip case. Perish the thought!
The designer cases below retail for approximately $300 to $400, price tags which could nearly cover the cost of the iPad itself. What do you think? Is it worth it?
Diane von Furstenberg
- Mary Egbula
photos: Hubpages.com, Vogue.de